A Collaboration of Fashion and Home Design
When British lifestyle designer Tom Dixon looked to open his first West Coast store, he made an interesting yet obvious choice to team up with Nevena Borissova of high-end fashion boutique Curve. Both retailers have stores in New York, and the two joined forces to create a merged concept store in LA. The unique space weaves home design and fashion in their shared bold and glamorous signature styles. Simply titled The Shop, the store is located at PLATFORM in Culver City, a new retail district designed by Abramson Architects. The design team served as executive architect for the 7,000 square foot space.
The design is a mix of industrial modern and posh British eclectic, inspired by London’s Dover Street Market. Concrete floors and exposed utilitarian ceilings form the backdrop for large scale marble walls and iridescent fixtures. While the space remains lofty and open, it also allows for isolated appendages that showcase furniture configured in a room-like setting.