AMF 300

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Location
Pasadena, CA
Type
Entertainment
Size
35,000 sq ft
Completed
2009
Photographer
Bob Jones Jr

An Upscale Bowling Environment

AMF approached Abramson Architects to design their Pasadena bowling center under their new branding direction, AMF 300. This location served as a flagship for the refreshed brand identity.

The existing building was a bowling center built in the 1950s.  The AA design team abandoned motifs of traditional league bowling in favor of an upscale entertainment environment.  The new structure features a private 8 lane club with improved amenities.  The ceiling height was increased from 8 feet to 12 feet to open up the space and to create an emphasized main entry.

Bright and glossy finishes create a high-end atmosphere that attracts bowling enthusiasts and casual hobbyists alike.  With a full bar and dining options, the space caters to entertainment needs in addition to the recreational attraction.